The Internet is probably the most effective marketing tool that has ever existed and here are the six Pillars for success:
SEARCH ENGINE OPTIMIZATION
Meridianet's technical staff begins by checking the status of your website to ensure that the optimization process will not be encumbered by any unforeseen problems. Our staff optimizers will then use manual searches and custom research software to gather data and create a list of the most trafficked and targeted keywords in your industry and finally your optimizer will consult with you to choose the best keywords for your optimization.
Content Creation
After a list of keywords has been finalized for your website, it is passed along to our content writers. Using their training and experience, our writers will create original, unique content or revise your current site copy. Keywords will be placed in accordance with proper SEO densities while maintaining a professional copy style that is appropriate for site marketing and human readers, not just search engine “spiders.” Our writers will contact you before getting started on your content to ensure that the essence of your website is not compromised.
Website Redevelopment
Meridianet's optimization engineers will redevelop your website to seamlessly integrate the optimized content and effectively communicate your keywords to search engines. All aspects of the website including its architecture, meta tags, alt tags, graphic text, internal link structure and sub-pages – will be modified to be spider friendly and to ethically meet the keyword relevancy requirements of the search engines’ algorithms. The staff of Meridianet is dedicated to maintaining the design integrity and the essence of your website.
Link Development
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
One-way links from directories and other related sites
Reciprocal link exchanges with related sites
A2 Fee-based directory submissions
Targeted link buys
Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AlltheWeb, Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory). In addition to these submissions, we add fee-based directories such as Yahoo Directory, LookSmart and several other quality directories which will add to your link popularity. Lastly, if your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.
Reporting
Before we start the optimization process, you will receive an outline report for your website that will have a ranking report to determine where your website ranks with the various search engines we will also send you the report so you can see the results. Once optimization is complete, we will run monthly reports to check on your website's progress. You will be updated with these monthly ranking report results via e-mail. Meridianet will also invite you to call our staff anytime with questions.
E MARKETING
Customer relationship marketing has new meaning through E- marketing.
Email Marketing is cost effective, immediate, self–evaluator, responsible, environmental friendly and easy available direct marketing tool. Email marketing is marketing through E – mail.
ADVANTAGES of E-MAIL MARKETING:
Email marketing is cheap and secure.
Sender immediately able to know whether recipient has received or not
Sender easily can evaluate his business.
Surveys have found that email-marketing campaigns can be as much as 10 times more likely to generate a response as their direct mail. You are half way sure to receive response with this tool.
You directly contact your targeted segment.
You meet your customers with your all-attractive materials in just seconds.
You give best recall with pleasant mail.
You send your newsletter, which is very crucial for your customers to know about you.
You put your advertisements with other newsletters, which are targeted, to your customers. * Email facility is easily available
THREE BASIC FORMS of E-MAIL MARKETING
A. Direct email
What do you send your customers or prospective customers in your traditional marketing? Promotional message? Offer announcement? What do you need for that? You need a list of customer or prospect postal addresses to send your promotions. In same way you need list of email addresses of your customers so that they can read your promotional message and offers on their computers or laptops. It does not matter where they are. You can also rent lists of email addresses from service companies. They will let you send your message to their own address lists. These services can usually let you target your message according to, for example, the interests or geographical location of the owners of the email address. Therefore, start creating email address database or hire such firms.
B. Be in Touch Mail
What would you do to be in touch with your prospective or well-established customers? You send retention kind of mails or your official newsletter. A newsletter carries promotional messages or advertisements. However, it aims at developing a long-term impact on the readers (Your customers). It contains information, which informs, entertains or otherwise benefits the readers and you have official newsletter ready with you.
DISPLAY ADVERTISING
Display Advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. In periodicals it can appear on the same page with, or a page adjacent to, general editorial content; as opposed to classified advertising which generally appears in a distinct section and was traditionally text-only in a limited selection of typefaces (although the latter distinction is no longer sharp).
Display advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media that might include audio and video elements. Flash by Adobe (originally Macromedia which was bought by Adobe) is the preferred format for interactive ads on the internet.
Display ads do not have to be rich in images, audio or video. Text ads are also used where text is more appropriate or more effective. An example of text ads are commercial SMS messages to mobile devices users.
BANNER ADS
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the website of the advertiser. The advertisement is constructed from an image (GIF,JPEG,PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shochwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.
BLOGGING
A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.
