FAQ, SEO, Whois, PPC, RSS feeds, Display Marketing, E-mail Marketing
What is SEO?
Search Engine Optimization (SEO promotion) of a site is directed at attracting target visitors to the site by means of search engines. Today, this is one of the most profitable types of advertising on the Internet. Statistics shows that some 80% of visitors coming to a site come there by means of search engines. These visitors are potential clients interested in your goods or services.
Proposal:
Search Engine Optimization should be carried out on the entire website.
Returns:
Website Optimizations can manipulate the way a website is listed on different search engines. This is an important step to be on top of others in search engine listings.
Whois Report?
As it can be seen from the report, the on-page optimizations done on the web pages is not done correctly.
Titles, Meta tags, Meta Descriptions should be added on all the pages of the website for better indexing in search engines.
The report also states that the alt tags for images are incomplete. These also should be fixed as well.
All errors on the website should be corrected for indexing the website on search engines.
Pay Per Click?
PPC is another popular classification of affiliate marketing. In this type of marketing the consigner pays the affiliate whenever a visitor is referred to the site, here referring suggests a click. Whenever a visitor clicks through the consigner's advertisement the affiliate gets paid a certain amount even if there is no purchase made by the visitor. Though the money involved in this strategy of marketing is very nominal, almost like a dollar a click.
Proposal:
Pay Per Click is a quick solution to drive traffic to any website. PPC campaigns will be run on international as well as regional levels on search engines to receive high traffic.
Returns:
PPC is a tried and tested method to get new business leads. Companies big and small run PPC campaigns to launch new products, services and to attract new customers for them.
RSS feeds?
RSS feeds help you keep abreast with information relevant to your product or industry and it help you save a lot of time. You can save time on your everyday downloading of PDF files and freeware etc.
Proposal:
RSS feeds should be implemented on your website to provide users updates on the latest information/news.
Returns:
RSS feeds will ensure that the users will receive information on all the latest happenings even if they don't visit the website on daily basis.
Display Marketing?
Display Marketing is about displaying the product strength such as the name and brand image to market the product. The decisions are based on the client's needs and the assets of the product. Effective display marketing is also achieved through Flash videos which stay on the site much longer and succeed in delivering more information than any HTML format.
Proposal:
A product or a service can be exhibited with the use of DHTML an extension of HTML commands which are used by Web Designers to create greater interactivity. Display marketing speaks louder than any other form of affiliate marketing.
Returns:
Display Marketing ensures the end result to be 'effective enough' to increase sales and uplift business.
What is E-mail Marketing?
E-mail marketing as the name suggests is a Web-based marketing strategy. E-mail marketing is a form of direct marketing wherein with the use of an email commercial messages are sent to an audience.
Proposal:
E-mail marketing as compared to the other mediums is less expensive and is instant which enables 'Constant Contact'. An email campaign is an essential form of email marketing to communicate with your target audience.
Returns:
All of us check our accounts, receive and send e-mails on a daily basis. Hence it becomes easier to advertise through this medium since it is so widely read and accepted. It helps converting your potential readers into clients.
Reccomendations: SEO Activity
New Meta Tags (title, description & keywords) will be created.
Link Exchange program will be executed with affiliate businesses & other reliable sites. The website will be submitted on 100 websites per month.
We will suggest 25 keywords of which 5 Keywords will be selected by you for the website promotion. We will not submit more than 15 keywords as it will be considered as spamming.
Image optimization will be carried out for the entire website.
Directory Submission is done so that your site becomes user friendly and also for free one-way link Exchange. The website will be submitted on 60 websites per month.
RSS, Blogs, Articles
RSS feeds will be submitted on 30 website per month. RSS feeds gives complete update of your website to the major search engines which helps to improve search engine ranking .
4 Articles will be written and submitted once a month. Articles submission helps your website to get popular in major search engine and also increase your backlinks.
New Blogs will be created on your websites and will be submitted on 30 websites.
