Display Marketing is about displaying the product strength such as the name and brand image to market the product. The decisions are based on the client's needs and the assets of the product. Effective display marketing is also achieved through Flash videos, which stay on the site much longer and succeed in delivering more information than any HTML format. A product or a service can be exhibited with the use of DHTML an extension of HTML commands that are used by Web Designers to create greater interactivity. Display marketing speaks louder than any other form of affiliate marketing. Display Marketing ensures the end result to be 'effective enough' to increase sales and uplift business.